Study Looks at Test Marketing of New Tobacco Products in Indianapolis

A study of the promotion in the Indianapolis area of R.J. Reynolds' new dissolvable tobacco products found that they are being marketed to current smokers who continue to puff away, but may be looking for an alternative source of nicotine when they can’t light up.


Current smokers who also use dissolvable tobacco may be in effect “doubling up,” said Dr. Laura Romito¸ Clinical Associate Professor of Oral Biology in the IU School of Dentistry’s Department of Oral Biology. They appear to be smoking the same number of cigarettes they smoked in the past and using the new dissolvable products when they are in situations where they can’t smoke.